Ad Remix
© Brendan Fleig-Goldstein 10th
© Zach Marlay-Wright 10th
© Chris Reynolds 10th
© David Bradley 12th
© Matt Hurley 10th
© Rosalie Smith 10th
© Telayah Sturdivant 10th
Over the course of a typical day, modern teens encounter ads on television, the Internet and radio as well as print advertisements on billboards or in magazines. In light of this environment, many schools and educators choose to include media literacy in their curriculum. Students learn how to parse ads by evaluating the ads’ techniques as well as their claims. In this lesson, students learn how to use typography, masks, and vector art while breaking down well-known ads and reconfiguring them for a “boring” product like copy paper or oatmeal. The students discuss the power of advertising through suggestion. The finished pieces range from persuasive arguments to parodies.